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    Every time someone downloads the report for free, they have to register  and agree with the terms of use and privacy policy just like they would on any real estate listing site. Before they can download the report, they will need to verify their mobile phone number by entering a code they get by text and then the report is sent to their email. These are people looking to buy a house (buyer inspection) and possibly looking to sell their house (seller inspection). If 20 prospective buyers download the report, it could lead to an incredible amount of work with  absolutely ZERO marketing on your end. Once the prospective buyer has downloaded the report, you will get an email with their full contact info and so is the agent who referred you. If you did get the seller inspection on your own, you can refer your client to your favorite agent and get them to gain the valuable free leads.